Until then, here are some thoughts on how
(or if) you should consider Social Media
- Common sense first. Do your target buyers use social media? If so, READ THE RULES and register. Follow the lead of those claiming success. Basically, understand the WHO.
- How big is your database? If of the above group, ask them to sign-up for your Facebook Page or follow your Tweets. See how many do so.
- If your database is under 500, is building the list on Social Media the way to go? Similar to #1 above, you must know who they are and if they are online.
- Once you’re POSITIVE Social Media is right for you: Start a Facebook and Twitter account. Stay focused on your profession, not what an idiot your Congressman is or how Dale Jr. keeps getting the shaft this year. Let people know you by your profession, and put SOME personal things in there, but never damaging or unnecessary polarizing.
- If it gets active, get TweetDeck. Far easier than the Twitter tool. In a shocking display of efficiency, TweetDeck helps organize your posts, replies and followers.
- Provide quality content. Just like the golf course scenario, it helps to ‘give’ advice before expecting someone to pay you for it. You can discuss technologies, ‘green-ness,’ point to articles (hopefully ones you’ve written), other sites, books, more. You need to be a “helpful authority.”
- Get promotional and get gone. This is why you do #6 instead. If it becomes the “you show,” then you can get banned, deleted, cancelled and otherwise “off-ed.”
- There are some benefits to consider:
- Fast feedback. (Quantity and quality of your responses is a great measure of your success.)
- Good posts get spread virally. Clever, informative posts get shared on other networks, creating more links and exposure.
- Cross-promotion. You can put other sites (blogs) of yours on Twitter and Facebook, linking them back and forth. (Of course, once on your site, you can promote.)