Thursday, December 19, 2013

The 3 Part Wish



I considered saying, “Happy Holidays”. And I don’t think you’d melt if I said, “Merry Christmas”. I thought about, “Seasons Greetings” but am not quite sure what it means. Sounds a little Charles Dickensish, which is fine, except that I’m not in 18th century England, wearing a tophat in a horse-drawn buggy in fear of the black plague.

So, I’ll say, with as much sincerity I can muster in this communiqué that I wish you balance. Yeah, I know, sounds a little lightweight against a backdrop of “Merry Christmas” but “balance” is - to me - the “hidden clue” inside the well wishing. My reasons?

If we’re to wish “Merriness” or “Joy”, why limit it to this season? That alone creates a little imbalance, since we want people we care about to always have joy. I am very thankful we single out this season to be especially joyful and merry, but no need to drop the well-wishing after the holidays. I’m not so sure that Jesus - the birthday boy of the season – would’ve wanted that either.

Thus, in true joy, there is balance. And to get this kicked off appropriately, I’ll start with something mildly controversial…

Keep reading to see points of “balance” that can help you maintain joy all year. You won’t read about the first in any greeting cards, the nightly news, or sappy TV movies. Too bad.

I wish for you an abundant business. I wish you great reward for your work, and if that means the horribly capitalistic wish of greater income, so be it. I don’t remember when “profit” became a four letter word, and last time I checked, those who earn more tend to educate their children better, give more to charity, and can actually breathe a bit deeper when not staring at the ceiling on sleepless nights sweating over payroll.

It’s okay if that made you slightly uneasy. No one needs reminding that this year wasn’t exactly a breeze. I also believe that having made it through the year qualifies you as someone who had to dismiss the unimportant, cancel the indulgencies, tighten up in some rather uncomfortable and unpopular ways and focus on what matters.

The scripture verse about “money is the root of all evil” is preceded by “the love of” to which none of us would advocate. Money is also the root of all philanthropy, medical research, and most family vacations. I wish you abundance in your business. The second part of this balance is:

I wish you abundance in your relationships. Earlier this season, I attended the funeral of the best father-in-law a man could have. Fair, just, honest, reasonable and generous beyond description. If I say too much about it, I’ll get tearful and rust my keyboard, but the celebration of his life was evident because the church overflowed with friends, family, well-wishers, and hundreds touched by this gentle man. And get this – he was an attorney who practiced law in the same town long enough to have raised the ire of the “other side”, politically, legally, socially. But he didn’t. I never and I mean never heard him speak an ill word of another, nor another of him, in any setting. It was the most peaceful assemblage of attorneys outside of a group portrait. There is a mark of a man evident in who and how many would attend his funeral.
(Personally, I’m expecting hecklers at mine. I may arrange them.)

Your relationships with your family, your God, your friends, and your customers are – when you get down to it – all that matters. But there’s one relationship I left out, and the last of my wish toward balance is:

I wish you abundant knowledge of yourself. I know, that may sound all ‘new-agey’ or like eastern metaphysical hype, yet, how can you honestly know and love others without knowing yourself?

It’s like asking you to give something you don’t yet fully possess. Part of this “knowledge” in a practical sense is to just listen. Listen to inner conversation (is it happy or hostile?), listen to the core motivation for why you do certain things. Listen to your inner reactions. An education in itself. And lastly, what does your voice tell you that would truly make you happy? Some say that’s God speaking, some say the Holy Spirit, some say your conscience. But regardless, that voice is in there for a reason.

Einstein said he could find out the motivations and character of a person by asking one question, “Do you see the world as friendly or hostile?” (Editor’s Note: Do not ask yourself this while in a line at a fast-food restaurant.)

In all this – and I’m about to get radical – you’ve got to be quiet. You’ve got to turn off your cell phone, email, Duck Dynasty, your radio, your iPhone, Android, et al, and stuff a sock in any overly chatty bystanders. You’ve got to go somewhere, and be quiet.

We’ve recently moved from where I have lived my life and raised my children, to a lake about 45 minutes away. I’d wondered about this commute. My sister (who’d done similarly years ago) remarked, “You’ll be amazed what happens when you actually have time to think your own thoughts.” She was right.

You can’t listen if there’s nothing but noise and distraction. I encourage you to take some time during the Holidays, with no agenda, no schedule, no partner, a silent phone, and listen. The ‘you’ that you come to know would like to get a word in edgewise. I wish you the beginning of abundant knowledge of yourself.

May you have health and prosperity. Share what you know… without boasting. Be an encourager… without criticism. Laugh loud and hard… without getting thrown out of the restaurant. Merry Christmas to you all.

Adams Hudson

Gifts for You:

We’ve had a great year and I hope you have, too. Many changes happened at Hudson, Ink: new team members, new programs, even a brand new member’s site. We’ve been blessed beyond belief.

To share our thanks with everyone, we put together a bundle of marketing gifts for you. They’re yours – no catches, no strings, no fine print, except this one – Santa has only budgeted for 300 contractors to receive the gifts. (Even Santa has to tighten that big belt eventually!) This notice went to around 4,000 contractors.

Simply go to www.ContractorHolidays.com and claim your NO-COST gifts.

Thursday, December 12, 2013

How to Create Your Plan for Success in 2014


Unless you’re closing up shop for good on December 31, the end of the year is not an end of anything – except for a certain set of numbers that give you a picture of 2013. That picture can serve as a sound good guide for your vision for 2014, but only if you color in the details. Contractor marketing specialist Adams Hudson offers several insights that can help: 

“Contractors have notoriously based their marketing on responding to certain conditions,” Hudson said. “Like this: ‘It’s hot? Great, we get calls. It’s cold? Great, we get calls. It’s mild? Uh-oh. We better do something right now and get calls.’” 
 
In fact, instead of responding to conditions all year long, Hudson recommends that contractors look ahead and create their own conditions. “You do that by creating a marketing plan that can carry you through each season – capitalizing on the busy times, while employing fertile customer retention strategies that help you weather mild times.”

In order to be ready for the new year, Hudson says contractors should take these important steps:

  • Define Goals – A goal is not “do the best we can.” It’s based on an assessment of opportunities, competition and potential pitfalls. Look reality and possibility in the face, and make the case for where you want to go. That also means…
  • Make Goals Actionable – Reaching your market is done with tactics. Your goal guides the development of tactics that can be employed and ultimately measured, which means…   
  • Make Goals Achievable – There’s nothing more discouraging (and less profitable) than creating an impossible scenario – and not reaching it. Seek a balance between reality and possibility.
To make this process easy, Hudson, Ink offers a tool for HVAC contractors that instantly creates a 12-month strategic marketing plan. You can find out more about the HVAC Marketing PowerPlan System at www.contractormarketingplan.com.

Contractors who buy this tool by the end of this month also get a free month’s membership in an exclusive Marketing Coaching Club for contractors.

“Responding to conditions is a type of ‘marketing conditioning’ that needs to end now,” Hudson said. “Take control of your business by taking control of your marketing plan. Create a plan that fits your message, your weather and your budget – for every media, every month – and you’ve taken a giant leap toward a successful year.” 

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