It’s time for a new health aid to
become fashionable. Many have made the leap, but one lingers…
Glasses
are very fashionable, and the more you spend on them, the more fashionable they
become. Make sure the logo is huge too. Soon I predict the logos will cover the
entire lenses.
Braces
– once a public admission that your parents wanted to socially torture you by
chroming your mouth – are now sought after. In a cruel twist, parents are being
begged for braces, stumped for plausible responses. “Oh honey, you look fine.
Here’s some anchor rope so you can floss.”
Hats
are mostly to shield the sun or keep your head from freezing like a
butterball turkey in winter. Then there’s this genius who chose style over
function…
 |
| If only there was a hat that could shield your eyes. |
Now I proclaim Hearing Aids as the next fashion statement. Especially since I just
got a pair. (Of hearing aids. I heard that.) In fact, I hear EVERYTHING now.
Once the Fashionista at the Hearing Aid place programmed them, I started
hearing conversations on distant planets, so I had her adjust them down to
where I could only hear a butterfly burp at 50 paces.
But I
never expected this…
Whenever you say “What?” more than
40 times per hour, it’s time to get your hearing checked. And one of three
things will happen: a) You’ll emerge needing hearing aids, b) They discover a
trout lodged in each ear or c) You’ll wander out in denial, unaware that the
staff is screaming for you to pay your bill.
I chose ‘a,’ since I’ve already been
through versions of the other two. And man, what a difference.
I
didn’t know what I’d been missing.
I no longer have to study the lip
movements in movies in an attempt to determine whether I’m watching a romantic
comedy or a horror movie. (Often, the same thing.) I don’t laugh in a group because other people are laughing. (I
have now discovered how often they were laughing at me!)
I can now hear my wife when she
whispers. I can hear my daughter even when I’m not looking at her. Once my wife
asked, “Did you ever go pick some basil for dinner?” yet I was POSITIVE she’d
said, “Does it ever snow when you pick your nasal in winter?” I stared at her
for 15 seconds.
NOTE:
My particular hearing problem was mostly that I couldn’t hear the pitch where
females speak. (This came in super handy sometimes. For reference, these can be
turned OFF as desired.)
Far as how they ‘look’; I don’t
care. I can hear. And for those who notice the discreet wire, I begin to speak
into my lapel and look around suspiciously. These things are smart too. They
‘talk’ to each other and filter out harsh sounds, such as “Where do I send the
bill?” while being able to pick up the discussion of Crème Brûlée from 4 tables
over.
I
didn’t know what I’d been missing.
And
so it is with many things. We “dull” ourselves to how far we’ve slipped.
It’s gradual, nothing major, but when you look back, it becomes glaringly
obvious. Those 5 pounds a year add up.
The 10-12 cigarettes a day put nearly 4,000 on your lips a year. And the
business that isn’t getting a “tiny” 3 leads a day is losing 1,000 leads a
year.
If your website was super-hot in
2008 but remains unchanged, it is prehistoric. If you thought “I really don’t
lose customers” but don’t have a program in place, you lose 11% of those
customers a year and all the referrals with them.
If you wonder why your marketing
seems to have “fallen on deaf ears,” it’s probably time for a checkup. Things
have changed, friends. People, finances, the economy, media and even how people
buy… it has all changed.
Learn
what you’ve been missing.
We’re giving away MAPs (Marketing Assessment Plans) during the FIRST TEN
DAYS OF AUGUST ONLY. They take you a few minutes to complete, and it takes us
hours to compile your unique marketing assessment. (Coaches can only accept 40 total requests, so it would be wise to
complete yours soon.)
There’s nothing ‘sold’ in these
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and norms that help us in our global contractor marketing applications. You
will get actual baselines for contractor norms, along with many suggestions on improving your marketing performance. Just go here to fill yours out.
And remember, the next time we meet
at a seminar, I can hear what you’re thinking.
Adams Hudson
