Exact Case Studies with 570% Increase Shared
This is getting serious. Since experimenting in depth with these methods, results have far exceeded conventional marketing methods. (By conventional, I mean common and idiotic.) These results are now too important to withhold.
Editorial brevity disallows fully detailing steps, yet highlights are shared below. Far better than that –
We've scheduled the "Web Marketing Trifecta" Series. There are 1 hour each, complete with instructional workbooks to walk you through these powerful and - drum roll - simple methods.
There is nothing "sold" on these calls, just pure, rich, game-changing content, workbooks, samples, Case Studies, expert advice and simple you-can-do-it-strategies to help you gain the most out of your Web Marketing.
Call #1) This is a PRIVATE call Wednesday, April 11 for Coaching Members only. There are nearly 900 of you and your spot is reserved. I will conduct this call in its entirety, showing you how contractors have generated 4 times the results. Call info in your inbox soon. Not a member?
Click to join now, with your first month complimentary. How can you lose? (Cancel whenever.)
Call #2) This is an OPEN call to anyone who can get on the line. Listen as Michael Weiss of social giant SocialTract and I will show you the exact blueprint to massive Social Media results, including the 197% visitor avalanche. This simple method is contractor-focused, not some general discussion. Get call-in instructions here.
Call #3) "Staking Your Claim". A PRIVATE Coaching Club call with Local Listings Queen Lissa Monroe. Listen is as we tell you exactly how to claim and optimize your Local Listings. If you aren't showing up on page one of search engines, chances are prospects are not going to find you.
Okay, now, on to the "discovery". First, Image Marketers hate me and Direct Response proponents. Fine. We don't see a lot of point in having a great image and no sales profit. (Just ask Trump Entertainment.)
However, image has an irrefutably positive element: trust. And online, in this economy, trust is more important than ever.
When that is added to the primary element of Direct Response (action) you get an explosive mix of online lead generation.
The 2-Step Lead Generation Method Exposed
The old method of Direct Response was (and is) still very effective in traditional media. Direct Mail results are still raking in unbelievable results through offers in headlines and reasons why marketing that stacks more reasons to call than to turn away. Same with virtually all offline
media: no slowdown in results. However, things are different online.
Consumers online are hyperactive and hypersensitive. They/we are also averse to hype and too much being thrown at them, causing a recoil in non-response with the click of an index finger. Poof! You're gone.
The "Needle Moving" Elements of Trust
The largest online retailers (Amazon, LL Bean, Pottery Barn) began to see various trends emerge that significantly impacted online shopping results:
1. Social Proof. (Testimonials, reviews, ratings) Where have you heard that before? Simply adding reviews to books and music added 7% sales increase at Amazon, plus a nearly 12% longer site visit.
2. Educational Precede. This means a free chapter, sample swatch or detailed description of product. Oddly enough, response increased with...
3. Transparency, Shortcomings. (Called a damaging admission by copywriters.) There are ways to build trust and transparency, such as "We only have 4 sizes" or "These outdoor units are slightly noisier than we'd like, so we insulate them". (This language is used in our sales pieces for contractors now for this exact reason.)
You can sum up all the above in one word: Trust. Yet trust without reason to respond is stillborn, just as hard selling without trust is easily dismissed. However,
Combining the trust (Step 1) and adding sales/action (Step 2) that converts into orders, phone calls, requests for follow up has proven remarkably successful.
Here's How It's Done for Contractors:
1. Send a short, alluring email that offers something of value. This is a report, article, video, audio download, gift certificate, but it should be a) instantly accessible and b) clearly valuable. You do NOT include it in the email. (That method is dead.) You merely offer a link to this item that is now on your website. Then...
2. They click the link to grab the trust-building report or video. This educates without selling. At the end of the report or video, you merely offer more information or a technician hotline or no-cost obligation survey which is a request for an appointment.
And that's it. You feel its too simple, but that's the beauty. Here's one set of results:
In this Case Study, Brian Stack with Stack Heating and Cooling in Avon, OH had a perfectly fine site. Neat, organized, good image. But only got 31 web visits in the initial test period.
A 406% Increase
When he used the 2-Step method above, visits shot to 126, for a 406% increase. That's using one email and one report. This could not be simpler.
He said, "Over the course of 16 days in February, our company generated 21 leads, 8 were directly attributed to our online efforts and booked appointments for ALL 8 online leads (which are all BRAND NEW customers).
We closed at 75%. 3 were for service work PLUS a replacement quote. 3 were for major sales. A $3,625 sale, a $5,100 sale and the one that knocked my socks off was a $20,000 new installation. We generated $29,957."
Can Results Be Improved Even More?
Shockingly, yes. When we added a Social post on Facebook to the email? The results were higher, up to 292 visits and a massive 52% click-through rate for our Case Study. When video is swapped instead of a report? The results move higher still.
Bottom Line: If you're using the old methods of waiting for online leads because your image is so good, OR trying to muscle your way into response using hard-core selling, it's time to use the 2-step method.
We are primed and ready to show this method to you. It's fast, easy, and wonderfully effective. Tune in to this call and smash some sales records this season!
In Call #1 for Coaching Clients, we'll train on:
1. What's the most important single item for the email? (Hint: It's not even IN the
email.)
2. The 12 components of building opens, clicks, and readership to your email. Do just 3 of these and watch your results rise.
3. The vital links to response.
4. How to create (or use pre-done) reports that have the appeal required for maximum response.
5. Top Topics that Generate Response for Contractors
Not a member? Click to join. Complimentary first month! No obligation.
Call #2 is an OPEN CALL, all are invited:
Click to get Advance Notice of this call and full call-in instructions.
Change your methods. Grow your leads. It's that easy.
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