I Want to Work with You, Code Cracker

Every now and then, it’s good to be boss. Not during tax season, nor during that ‘uncomfortable’ chat with a certifiably insane ex-employee, nor when the quasi-charity people call you 32 times a day.
Yet it IS good when your lovable staff hits a goal or just deserves to have a little fun.
So, last week we all went to the movies. (Well, they went while I rigged security cameras in their workspace. Ha!) Actually this was my wife’s great idea, so I took credit for it.
We saw ‘The Imitation Game,’ and I asked all to watch for ONE marketing principle from that film. Since it was a WWII code-cracking movie, you might think this was difficult.
Not even a little bit. The movie was superb, yet their observations were astounding. There was one very brief reference to an easily missed nugget, yet SEVERAL people noticed it as their chosen principle.
I was amazed. So, this is how I’d like to work with you this year… The lead is a genius mathematician named Alan Turing who believes he can unravel the Nazi ‘Enigma’ code. Yet, he has the personality of a rotted cactus, which makes him rather difficult to work with. (From first-hand painful experience, people just don’t understand us geniuseses.)
In fact, his team of highly gifted fellow (and one babe lady) code-crackers want to extract his organs. They would rather work against him than have him achieve his dream. That is, until the babe shows him how to get your way:
Be likeable. “If you’re liked, people want to work with you.”
This was a revelation to Mr. Congeniality. “How do you do that?” he asked. “By showing kindness,” said the babe. So the very next day, Alan takes all of their heads out of the vises. Ha! I get funnier the longer this goes… no he becomes:

• Interested in them
• Shows kindness
• And got a team of cooperative, motivated, loyal supporters working toward a common goal

And the movie goes from there, and yes, there’s victory. (See the movie, really.) Yet the ‘lesson’ is that, working apart is self-defeating and working together toward a goal is self-liberating.
Let’s Do This Together
For years, Hudson Ink has worked to establish the largest Marketing Coaching Group for Contractors in the nation. Though it essentially (and by design) ended my $9,800/day consulting gigs, it has been substantially more rewarding for all to work together toward a common goal.
And on Wednesday, February 11, 2015, we’re OPENING THE DOORS for a no-cost, no-strings test drive by having a ONE TIME ONLY LIVE PRESENTATION OF:
The Top 5 Most Explosive Contractor Marketing Trends for 2015
I asked another consultant, Brian Kraff of Market Hardware, to assist me in this presentation. He agreed instantly. I asked other consultants to invite their best customers, and they agreed. This will be a very crowded event! (Coaching members WILL get in; non-members need to be rather rapid about registration.)
We will discuss:

• Bring in more leads using what works today – Online and offline techniques that work together.
• Win on Google using what’s working now – Crack the Google code and master social media.
• Build a higher image and better branding – Learn how to sell more at a higher price.
• Automate your marketing – Learn ways to cut time and stress from your marketing plan.

Plus, we’re dumping a PILE of cool downloads, freebies and more on those who register.
OH, and you know that burning question you have… THE issue you can’t resolve… THE thing keeping you from the next level? Well…
We WANT your questions on that! So register and SEND US A QUESTION! (About marketing – not Nazi code-cracking please!)  Your question helps us build the curriculum.
This will be an open discussion of ‘What’s Working Now’ that requires nothing more of you than showing up! See? We’re working together toward a common goal, and I greatly look forward to it, so get your fanny registered here.
In the spirit of open collaboration, I ask that you invite as many of your colleagues and groups by sharing the link above. I’ll pay for as many lines as is practical. (The registration will close once we reach capacity, so register first, THEN share this link like a crazy person.) Let’s make this thing huge!
Looking forward to working with you.  And for that, we can both be boss.Adams Hudson
- See more at: http://salesandmarketinginsider.com/article-i-want-to-work-with-you-code-cracker.html#anchorEvery now and then, it’s good to be boss. Not during tax season, nor during that ‘uncomfortable’ chat with a certifiably insane ex-employee, nor when the quasi-charity people call you 32 times a day.

Yet it IS good when your lovable staff hits a goal or just deserves to have a little fun.

So, last week we all went to the movies. (Well, they went while I rigged security cameras in their work-space. Ha!) Actually this was my wife’s great idea, so I took credit for it.

We saw ‘The Imitation Game,’ and I asked all to watch for ONE marketing principle from that film. Since it was a WWII code-cracking movie, you might think this was difficult.

Not even a little bit. The movie was superb, yet their observations were astounding. There was one very brief reference to an easily missed nugget, yet SEVERAL people noticed it as their chosen principle.

I was amazed. So, this is how I’d like to work with you this year…

The lead is a genius mathematician named Alan Turing who believes he can unravel the Nazi ‘Enigma’ code. Yet, he has the personality of a rotted cactus, which makes him rather difficult to work with. (From first-hand painful experience, people just don’t understand us geniuseses.)

In fact, his team of highly gifted fellow (and one babe lady) code-crackers want to extract his organs. They would rather work against him than have him achieve his dream. That is, until the babe shows him how to get your way:

Be likeable. “If you’re liked, people want to work with you.”

This was a revelation to Mr. Congeniality. “How do you do that?” he asked. “By showing kindness,” said the babe. So the very next day, Alan takes all of their heads out of the vises. Ha! I get funnier the longer this goes… no he becomes:

• Interested in them
• Shows kindness
• And got a team of cooperative, motivated, loyal supporters working toward a common goal

And the movie goes from there, and yes, there’s victory. (See the movie, really.) Yet the ‘lesson’ is that, working apart is self-defeating and working together toward a goal is self-liberating.

Let’s Do This Together

For years, Hudson Ink has worked to establish the largest Marketing Coaching Group for Contractors in the nation. Though it essentially (and by design) ended my $9,800/day consulting gigs, it has been substantially more rewarding for all to work together toward a common goal.

And on Wednesday, February 11, 2015, we’re OPENING THE DOORS for a no-cost, no-strings test drive by having a ONE TIME ONLY LIVE PRESENTATION OF:

The Top 5 Most Explosive Contractor Marketing Trends for 2015

I asked another consultant, Brian Kraff of Market Hardware, to assist me in this presentation. He agreed instantly. I asked other consultants to invite their best customers, and they agreed. This will be a very crowded event! (Coaching members WILL get in; non-members need to be rather rapid about registration.)

We will discuss:

• Bring in more leads using what works today – Online and offline techniques that work together.
• Win on Google using what’s working now – Crack the Google code and master social media.
• Build a higher image and better branding – Learn how to sell more at a higher price.
• Automate your marketing – Learn ways to cut time and stress from your marketing plan.

Plus, we’re dumping a PILE of cool downloads, freebies and more on those who register.

OH, and you know that burning question you have… THE issue you can’t resolve… THE thing keeping you from the next level? Well…

We WANT your questions on that! So register and SEND US A QUESTION! (About marketing – not Nazi code-cracking please!)  Your question helps us build the curriculum.

This will be an open discussion of ‘What’s Working Now’ that requires nothing more of you than showing up! See? We’re working together toward a common goal, and I greatly look forward to it, so get your fanny registered here.

In the spirit of open collaboration, I ask that you invite as many of your colleagues and groups by sharing the link above. I’ll pay for as many lines as is practical. (The registration will close once we reach capacity, so register first, THEN share this link like a crazy person.) Let’s make this thing huge!

Looking forward to working with you.  And for that, we can both be boss.