Who Represents Your Company?

Solid, reliable, healthy businesses are not lucky. If you agree, then the counter is equally true: Failed businesses are generally not unlucky. Usually, the demise has been triggered by action or inaction to an impending “known” challenge.

Doubtless, if you are in the “successful” category, you’ve been called “lucky” by those unwilling to create their own. If you are on your way to business success (and we’re delighted to be with you), you’re becoming increasingly aware that “luck” is more likely a seized opportunity or a systemized solution, one that includes these marketing nuggets:

·      Image adds to your credibility, which NO ONE is taking a chance on these days.

·      Regular marketing “impressions” (ad exposures) add to your “recall rate” and now you can buy those impressions cheaper than I’ve ever seen. (Radio and newspaper are especially cheap. Your community newspapers are almost giving away space, and the results have a better ROI than in years.)

·      Adding a small, inoffensive upsell on every service call adds to your average transaction size, and is one of the “mystery numbers” that swells your bottom line.

·      Improving your marketing and branching out into digitalized marketing streams is the present, not future, of contractor marketing. Using email marketing, video marketing and social marketing elevates you above the sea of mediocrity in the contracting industry. Plus, it boosts your credibility, findability and profitability when done correctly.

If your marketing plan is missing any of these nuggets, we'd love to help you find them. You can contact a coach here at Hudson, Ink by sending an email to coaches@hudsonink.com.