Contractor Marketing That Works: Announcing: A No-Cost Sales and Marketing Training Vault

It is called “The Rule of Reciprocity,” and has been proven that when a person gives to another, it creates a sort of “vacuum” in the mind of those with integrity, such as, “I want to do something back for them.” Important to know, since…

This is parallel to our “Two-Step” Marketing where the “lead” is actually the result of having given something away to one who requested. Each year, we give away thousands of calendars, budget calculators, reports, local listing grades and more (well into 5 figures worth) for the speedy and well-identified lead.

Same holds true of our marketing for your results. Our marketing often gives away your front- end “Survey,” or “Scam Avoidance” reports, or “Shoppers Guides” or helpful Newsletter to earn the customer’s call or loyalty.

The method of “giving first” opens communication and fairness in a way no “normal” salesy, beggy or tension-filled request ever could.

That’s why we’ve just opened the “Marketing Vault” for SMI subscribers.
The SMI is moving from an ezine to a “No-Cost Training Resource” including:

4 Minute Marketer Videos – True to their name, these offer rapid-fire strategies and insider information to aid contractors seeking quick, video tips and training.
Case Studies – These were hugely popular on the “old” SMI, so we’ve compiled them with proven steps to more leads, sales, using real contractor results. More importantly, these case studies use methods virtually any contractor can copy. Many of these case studies make their way to…
Think-Tank Video Training – These are longer, multi-part videos that delve deeper into contractor marketing and sales challenges, showing “How It’s Done.”
No-Cost e-Courses – These are 3 to 5 part “mini-courses” that arrive in your inbox, 1 per day, and lead you “step by step” through anything from building a Maintenance Agreement program to a 5-Day Website Makeover.

And now, since I’m not as smart as I think I am on every topic in the world, the following is a rather meaningful addition:

Panel of Experts – SMI will now include training from consultants around the country who advise on hot trends in web marketing, social media, sales, customer service, publicity, operations, leadership and more. It’s like having a $5,000 a day (or more) consultant in your inbox!

And true to how I started this topic today, we’ve twisted their arms to give away real content, “things,” downloads and real benefits.

To Get This Party Started…

We’re giving away a “Pre-Launch” Package that includes:

Ebook: Contractor Web Marketing Guide; this is 84 pages of ‘must-do’ material that demystifies web marketing, plus…
Video #1: “Web Traffic Overload: 2 Step Lead Generator” with yours truly. It’s 61 minutes of rapid-fire, proven, repeatable strategies to take your online marketing out of the basement and into the attic.
Video #2: “Skyrocket Your Social Media in 10 Minutes a Day” with Brian Kraff. 73 minutes of, by far, the HOTTEST social media tactics you MUST use to save time, and generate results. Brian unlocks what the other ‘experts’ want to keep secret.

“I also agree to forward this offer to AT LEAST ONE OTHER HUMAN who is or pretends to be a contractor.”