Teach a Man to Fish

Though I’d grown up fly fishing, I did a poor job showing my son how to fly fish (yes, this and any other shortcomings, including those yet to be discovered, are my fault). So my son was going to be a first-timer at everything in a type of fishing environment largely confined to connoisseurs with years of skill. Yet, he was eager. (Make a note of this trait.)

Since it’d been awhile since I had done any serious casting, I was out of touch with modern techniques and equipment. Plus, my son and I (added together) knew as much about the Trout in Colorado as say, the Sloth in Siberia.

However…

There was ONE element that GUARANTEED our success. And this ONE element will guarantee your success too, day in and day out, in business, relationships and in life. The best part? You do not have to wear rubber pants or risk wading into Tijuana. Nope! Success is contained in a single phrase.

Before I blurt it out, know that my son’s friends are serious outdoorsmen. They had fished nearly every day during the summer, had the latest equipment, had up-to-the-nanosecond fishing news and were intimately familiar with the rivers, bait and feeding habits of the fish.

So the Thing That Guaranteed Our Success Was:

Being trained on exactly what worked for others, and copying those steps.

Yes. It was that simple. We had built-in success. See the proof below! This included 3 simple parameters that apply directly to your business - -

“Where” to Fish? (Or “Where to Market?”)

“My Son caught a trout on his FIRST cast. True. His father, um, didn’t.”

My son’s friends had assessed that the 14 miles of river we “could” fish were mostly infertile or over-fished. They’d narrowed down the most predictablefishing to within a few hundred yards. This saved tons of time and dashed hopes.

Sort of like knowing you should: A) NEVER send a broad direct mail letter unless you already know the response probability from a simple split-test, B) Do NOT spend over 12% on Customer Retention or you get diminishing returns and C) DO use the “2-step lead multiplier” aimed at customers for web marketing. How do we know?

Because we’ve narrowed down the “14 miles of river” for you. It is our pleasure to tell you and show you. Here’s a quick video to help you find the way.

“What Bait to Use?” (Or “What Ad Message to Use?”)

The boys knew what the fish were eating. They knew where the fly hatches were because they’d spotted them before we had arrived. They knew their colors and – most importantly – already had a few of the mimicking flies.

Sort of like knowing the exact email and exact subject that generated a 406% response increase in web traffic. Or showing you which Postcard consistently produces a flood of tune-ups. Or which Direct Response offer outperforms “normal” rebates (The Trade-In) and which Newsletter ad always gets a laugh.

The same quick video invites you to SEE the exact ads, how they were used and the result they got.

“When Do You Use the Bait and for How Long?” (Or “How Long Do I Run the Ad?”)

Our boys knew that feeding time for brown trout was from about 3:30 pm ‘til about 7:00 pm, by which time at least ONE of us had no feeling in his feet. None. You could’ve told me my feet had already walked to the car and turned the heat on and I’d have believed you.

Plus, if we went more than 35 minutes without a “rise” (the fancy term for a trout opening his/her little mouth to inhale said microscopic fly), we just left and went to the next spot on the river, or just kept wading downstream, avoiding icebergs, boulders, anaconda, current-swept fishermen, whatever.

Sort of like knowing you should use the “21-Day Method” of lead generation from your database twice a year. (This has worked consistently for 10 years, and works even better on the web. Just call or email your coach for an explanation of this, whether you’re a member or not. This is child’s play and it’s costing you a fortune in media not to know this. )

“Even a trout- repelling dad can pull in a nice haul! Training makes ALL the difference. Let us guide you to a better business in 3 easy courses.”

We’re Going to Show You ALL OF THIS and Much More during the 2nd Annual NEXT LEVEL CONTRACTOR ONLINE MARKETING EVENT.

Last year, hundreds of contractors jumped at the chance to attend the “NLC” event, and this year it’s even bigger, with a theme I think you’ll love:

It’s called the “Web Marketing Battle Plan for Contractors.” The short video will tell you all about the event.

You’ll see the exact plan in 3 entire courses, 1-hour each, set 1 week apart. I’ve hired two Class A “Guides” to help me out. You get full downloads, workbooks, executive summaries and replay links.

1. The first course on September 13th is all about Online Lead Generation.
2. The second course focuses on Social Media in 10 Minutes a Day with Rebecca Hussey.
3. In the Third course, Steven Rowell will show you how to get it done! A full implementation blueprint.

Please know: Registration is limited to 550 people and is OPEN NOW. Check out the video and register soon. You will even get pre-event training videos, but I’m not sure how long that’ll last.

Please tell at least ONE FRIEND about this event. We’d be very appreciative.

SUMMARY: We could’ve “guessed” our way through Colorado’s fishing, and ended up predictably disappointed with the results. The same goes for web marketing. You can go blindly into it, “guessing” and “hoping” that you’re doing it right. Or you can COPY WHAT WORKS.

Let us show you the way. And I promise, you won’t end up in Tijuana soaking wet in rubber pants. Deal? Then watch the video!