Thursday, November 17, 2011

Tree Dude, Part 2




I had no idea that Part 1 would trigger such response. In fact, there wasn't going to be a Part 2 until my inbox filled with responses, questions, comments from curious readers.


Let me start with this, and if any reporters take this out of context, may sandspurs invade your undergarments. I do not hold any hostility nor consider the arborist trade much different than much of the service world. (And the respondents in that trade were positively, the exception to any characterization, as evidenced by reading SMI!)


My experiences are the "other side of the trucks" to help all trades see through another's eyes. The difference here: I'm on your side too.


I had a pretty humorous (and startlingly similar) story from reader Tom Fore of Roanoke, VA who shared an exact quote from his Tree Dude after excessive tardiness. See 'Theater of the Absurd' in this issue. You can insert "carpet cleaner", "sheetrocker", "roofer" and virtually any trade you want... that phrase is being openly acted out for frustrated homeowners across America. Honesty points go to Johnny who actually said it.


Interestingly, one of the most thoughtful responses came from one Patrick George of Heartwood Tree Service in NC. After reading his email, I wish he'd make a 450 mile house call. Patrick is definitely NOT 'Tree Dude' but a certified arborist, yet admitted...


"Tree dude fits about 85% of the guys in my industry." That is important for any tradesperson to know because a reasonably-held standard rockets you past nearly 90% of the crowd. Good observation, yet Patrick had a question that was echoed by several others:


"Why did you pick this guy?"


People felt I surely was "connected" enough to get good referrals, or that I could choose someone with an IQ higher than that of wilted lettuce. Yet here's the truth of why I picked him, plus a sales number you have NEVER seen before...

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