How to Integrate Email into Just About Everything

What’s in your email outbox? The communications that depart your company with your strategic outreach are still vital players in marketing today. So don’t throw out your outbox for the cooler, hipper social media. Or the be-all-end-all PPC. Keep it and apply creative strategies that include elements of social media and website integration.

How Can You Use Facebook to Build Email Lists?  

Let’s say you’re running a contest on Facebook for oldest AC, heat pump, etc., and the prize goes to the homeowner with the oldest equipment provided they pay for installation. So… you could make the email address a required part of the signup form. Create personalized emails to update entrants on the contest and to announce the winner.

Also, to boost your Facebook likes, you can place your contest behind a fan-gated Facebook tab so that they have to like the page to get the details and sign up. Another side benefit: you’ve got a list of leads and email addresses for future marketing – in this case, to people who think their system is pretty old, or in almost any case, people who have expressed an interest in services your company provides.

See how things just sort of connect? There’s a word for that: integrated.

Also, you can build an email opt-in form on Facebook to build your list. You don’t necessarily need a contest to encourage entrants but using an incentive of some type is highly advisable – whether it’s $35 off the next service call or a free whatever.

How Can You Use Email to Build Social Media Connections?

Make sure you include social media icons in your emails – but you don’t have to leave them for the bottom, as an afterthought. Go ahead and place them at the top, near your header, and you’re planting the seed for people to connect with you through social media. Also: encourage sharing. It’s not so hard – maybe just use the words “Share this email” above your social media icons. Doesn’t that sound pretty clear?

As a side note, don’t forget your blog. By all means, give your blog readers the option to receive posts by email – another useful way to build your list.

How Can You Integrate Email with Off-Line Marketing?

Make a point to include your email address in your call to action, such as “call us at or email us at .” Your email address should be an extension of your URL. (If it’s not, that’s not good; it lacks professionalism and legitimacy.)  Also, place your email address (or email links) prominently on your site, so prospects can very quickly click to get in touch.

Make it easy, make it happen. And the email addresses are yours to keep.